PIERRE BALMAIN

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The data collected by these services is necessary for the technical performance of the website, to provide basic shopping functions, as well as for security and fraud prevention purposes. Always enabled.

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We use this data to improve the performance of our websites and services, as well as to carry out the user experience and relevant business analysis for our stores and applications.

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Preference cookies allow the website to remember information that changes the way the page behaves or looks, such as your preferred language or the region you are in.

Marketing

We collect information about users' browsing to provide relevant content about our products. To provide you with content tailored to your interests, we may use, for example, information about your purchases and interactions on the website. We may share this information and a customer identifier, such as an encrypted email address or device details, with third parties like Facebook and Google. This is used to show you relevant ads on third-party websites and apps. We may also link this data across the different devices you use, as well as process data about ads (for example, if you click on an ad and then make a purchase). This helps measure the performance of the ads and enables billing.

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